Return-on-investment (ROI) is up and the waiting list for advertisers to join AdCenter has lengthened, causing search marketers to clamor for a quicker AdCenter rollout.
First half of 2006 looks to be as firm a commitment Microsoft wants to make in disclosing when the tightly-controlled beta test of its MSN AdCenter will be opened to more advertisers. DM News
The report noted how Microsoft is contractually obligated to provide Yahoo ads on MSN, which is clamping down on the volume of AdCenter ads being displayed to site visitors. That contract runs through June 2006; Microsoft extended the contract last November.
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Microsoft AdCenter Generates SEM Buzz
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