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Microsoft adCenter Under Fire

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The data collection methods used by Microsoft's

From what we have read, they have got it all wrong. We are very open with consumers about our privacy policies and practices across all of our online services and all of our advertising products. We would be happy to brief the Center for Digital Democracy and others about how adCenter works.
If Microsoft only uses a contextual process to serve ads, then it sounds like a lesson is indeed in order. The only user data you need when serving ads in this manner is a searched keyword or phrase to work off of. David Utter

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