Microsoft and Federated Media Launch ExecTweets

Update: ExecTweets is not the only thing Twitter is advertising. You can also see other ads for things like TwitterVision, Tweetie, etc. in the little box that previously only advertised Twitter services. Everything still looks to be at least Twitter-related at this point. And ExecTweets, a conversational marketing tool for businesses looking to sponsor a "topic-focused social media experience" with Twitter.

ExecTweets describes itself as a resource to help users find and follow the top business executives on Twitter. It'll help you find people like Mark Zuckerberg, Jad Adelson, Craig Newmark, Don Dodge, Jonathan Schwartz, etc.

It's not just people from the tech industry though. "In this case, we're filtering for business-related content from senior execs in various industries, like retail, healthcare, government, and more, and we've created a platform for community conversation, voting, input, and recommendations," recommended from Twitter co-founder Biz Stone himself (though that might be because
Battelle says that ExecTweets in its current state is only a first effort. They are already working on the next version.

Naturally, I'm going to have to mention that there's another great tool for finding Twitterer's of interest -

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