Microsoft Announces Acquisition of Medstory

Seeking no doubt to improve upon its dismal figures in the search market, Microsoft revealed plans today to acquire Medstory, a company that develops search technology for those operating specifically within the healthcare sector.

A move like this could represent a shift in strategy for Medstory, it's clear that the boys in Redmond are looking to appeal to this ever growing search market.

“At Microsoft, we are focused on enabling people to make the best decisions,” said Peter Neupert, corporate vice president for health strategy and leader of the Health Solutions Group.

“We were impressed with the ability of Medstory’s unique technology to organize and surface the most relevant online health content, which empowers consumers who are trying to find the right information about an important life event.”

“Instead of trying to force people to think in terms of the way a computer searches, we’re enabling computers to more intuitively conduct searches in the way that people think,” said Dr. Alain Rappaport, M.D., Ph.D., CEO and founder of Medstory.

“With Microsoft’s global reach and experience, I look forward to this soon becoming a standard for online searches in health and medicine.”



Add to Del.icio.us | Digg | Reddit | Furl