Microsoft says it has had a lot of questions lately about access to
"Each request is reviewed for certain criteria,"
The API lets users create apps that can:
- Create and manage adCenter campaigns, ad groups, keywords, and ads.
- Obtain the status on ad groups, keywords, and ads.
- Pause and resume ad groups.
- Generate keyword estimates.
- Generate reports about campaign performance.
- Perform ad group targeting.
Microsoft is planning to extend adCenter API access, as well as access to more APIs related to Microsoft advertising services. Currently access to the API is limited to the highest-spending customers, and tokens aren't available for purchase or through other channels, but in the future, access will be opened up for users who meet "a minimum criteria."
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Microsoft does not charge for tokens, and the terms of use prohibit their reselling. The company says it will keep interested parties updates via
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