Rumors of a new effort by Microsoft to tap Silicon Valley's bright young techies and build a better search engine have been met with a collective arching of the shoulders.
Microsoft Building New Engine, World Shrugs
Competition that spurs the dominant player to be even better benefits Internet users the most. Ahari and her fellow team members just need to understand why they are battling against Google. People use Google because it does very well at providing top-of-fold relevant results in response to queries.
It's difficult to imagine people breaking the ingrained Google habit. Right now, Live Search does a good job at search, and it would be good enough if Google didn't exist. That isn't the reality of today, though. 
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