A year ago, the two companies were reportedly in talks about a merger, but those conversations were dismissed as rumors and speculation. Well, here's Microsoft and Yahoo 2.0.
A pairing in the spirit of a superhero teamup could happen if the latest chatter about Yahoo and Microsoft proves true. Once again, a potential merger is being considered, as neither company has made gains against Google's search and advertising dominance.
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Microsoft would have to take on some debt to do that, despite its massive pile of cash and equivalents. Yahoo is up to a New York Post
The Post carried a story earlier in the week that claimed Microsoft was ready to purchase 24/7 Real Media, in order to offset Google's DoubleClick deal as well as Yahoo's Right Media purchase. A Microsoft spokesperson would not comment on the story to Murdok, citing the article as rumors and speculation.
If Microsoft were to make a deal with Yahoo, the WSJ thinks there could be some massive upheaval in Yahoo's executive ranks. Considering Yahoo's performance for shareholders over the past couple of years, it's hard to think of that as a negative here.





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