Talk about throwing money around: Microsoft just plunked down $6 billion for digital marketing company aQuantive, Inc. The Beast of Redmond plans to wield this new weapon to develop an Internet-wide advertising platform.
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The purchase is especially interesting as it follows Google's $3.1 billion pickup of DoubleClick, which led Microsoft to moan about anti-trust concerns. (We wondered then if it was just
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Microsoft Drops Big Bag O'Money For aQuantive
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