Microsoft has created a new division called the Internet Services Research Center (ISRC), which will focus on search and advertising technology.
Microsoft Forms Search and Ad Group"We have been able to make an incredible amount of progress in just a few years. Our investments in engineering in conjunction with ISRC, Live Labs and
Leading the ISRC will be Dr. Harry Shum, who was recently promoted to corporate vice president. Shum has been chief scientist for the Search & Advertising Platform Group since early 2007. "Throughout the company we have crack research teams with brilliant minds and fires in their bellies working on next-generation search and ad technologies," said Shum. "We're harnessing their energy and ingenuity and consolidating them into one, cohesive organization."





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