By the raw numbers, comScore's assessment of June's search market share showed a 2.9 point rise for Microsoft, while Google, Yahoo, and Ask collectively lost 2.9 points. Yahoo said the reason for this isn't a zero-sum calculation.
Microsoft Gains Not Our Loss, Says Yahoo
Club Live promotion driving more use of Live Search, just grabbed more of what was available in its 36 percent increase in query volume.
People aren't switching away from Yahoo or Google. Microsoft just experienced a welcome increase in search traffic.
Yahoo had 244.6 million paid clicks in June. That represented a 32 percent increase year over year, and a 12.7 percent rise from May. Google led with 469.4 million paid clicks in June, while Microsoft trailed Yahoo in gathering 101.6 million paid clicks for the month. 
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