Microsoft bought its way into mobile advertising by acquiring Paris-based ScreenTonic, and picked up a foothold in European mobile ad delivery in the deal.
Two sectors of digital advertising look like the major growth areas for online firms: local and mobile. They intersect in a way, since someone who is on the road looking for a local business probably has a mobile phone on hand to help with the search.
Cellphone ownership has become common across all walks of life. Major Internet players like Microsoft want to cash in on their ubiquity by pushing advertising to mobile users. Yahoo, AOL, and Google all have similar desires.
Instead of partnering with someone for mobile ad delivery, Microsoft has
Rolling out that strategy in Europe should be an easy one for Microsoft. ScreenTonic has done much of the work already, as they have relationships with large mobile operators in Belgium, France, and the U.K. A report by media research group Visiongain said
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