Microsoft, Look to Krugle for Your Search Woes

It's just amazing to me that Microsoft has continued with a failed search strategy, Search for it on Krugle. Now compare that to Google/Yahoo/MSN. Now, I can hear you now "developers don't matter to search engines." Oh, yeah? When I visit Google there's a huge plasma screen that shows every Google search done in real-time (it only shows that a search was done, not what the search was about). Everytime I look at that screen Redmond, WA does more Google searches than most other large cities in the world and does more Google searches than the entire continent of Africa. Hint: there's not much in Redmond except for Microsoft. So, what are all those Microsofties doing on Google? I bet they are doing searches for technical information and looking for code samples, error names, algorithm tips, and API names. I remember talking to tons of developers on the Windows team about why they love Google: it was the best engine three years ago, by far, to look up information on Microsoft's own Web site! That brand love for Google spread from geeks and developers to others in society. Don't underestimate the influence that developers have here. YOUR OWN DEVELOPERS MICROSOFT!!! So, start small. Don't try to be Google. Why don't you buy Krugle, get a position in search, then build on that? It sure couldn't hurt. What you're doing now sure ain't working. Robert Scoble is the founder of the PodTech.net's Vice President of Media Development.

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