Microsoft Makes Deal For AdECN

July 26, 2007

0 views

Microsoft added another piece to its developing search and display ad platform by purchasing AdECN, a company whose technology offers Microsoft an auction marketplace for display advertising. It's been difficult to ignore Microsoft in the online advertising arena over the past few days. They snagged a deal with social media site Digg that supplanted Google's advertising on the site. Digg CEO Jay Adelson has said Digg would continue working with Federated Media as well, countering rumors to the contrary.

Also, Microsoft brokered its relationship with Electronic Arts into a three-year arrangement to place advertising on a network of EA Sports titles. Again, Google along with a host of smaller companies lost out to the Microsoft team.

Steve Ballmer, Microsoft's CEO, dropped a quote-worthy line on attendees of the company's Financial Analysts Day. And then, Microsoft announced its As AdECN was a privately held company, Microsoft did not disclose financial terms of the deal.