Too much variation between the company's Live and MSN properties makes it look like the branding professionals had no input into the design.
Creative types may not be great fans of rigid conformity. But the majority of people seem comfortable with universal brands that present a known element no matter where they go. When you look at Microsoft's MSN properties, one sees a passing resemblance, but definitely not a unified brand. The We have to say no, despite the hefty traffic Microsoft's web properties receive. The company has churned through a couple of people over the past three years over its web strategy, but so far no one apparently stood up and said "let's get our branding together." Live Side cited the varying search buttons, boxes, and backgrounds among the Live and MSN properties as a few examples. Every destination is a little bit different. There's no consistency.Suggest a Correction
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