Microsoft won this evenings Apprentice hands down. In today's Tivo happy world content integrated marketing is the future and we all better get used to it. Not just for TV either. The Web is the king of integrated marketing. We do it at Apprentice applicants in a task to prepare a 60 sec video for Microsoft showcasing The service that gives you the power to hold live meetings anytime ... anywhere. Microsoft will receive a powerful boost from this show ... much more convincing and interest-holding than the standard commercial. Interestingly, Microsoft has a top banner running on the Apprentice site and then features the TV show prominently on the Office Live website. Any thoughts on this? Murdok, Inc. which publishes over 200 websites and email newsletters.
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