Advance Internet, which runs news and information websites in alliance with more than 30 newspapers has entered into an agreement with Microsoft that will allow its sales staff to sell ads on the Microsoft Media Network on the local level.
Under the agreement Advance Internet's sales force will offer behavioral targeting and audience extension capabilities to its local advertisers on the
Brian Handly
General Manager
Pubcenter, Microsoft
"We have the number one local news and information sites in each of our markets," said Peter Weinberger, president of Advance Internet.
"According to Media Audit, five of our sites rank in the top 10 of newspaper affiliated sites based on local penetration of adults 18+. Now through our agreement with Microsoft, we will be able to serve our advertisers with even better online marketing solutions."
"We are excited to expand Content and Search Ads into Advance Internet's portfolio of regional Web sites."
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