Microsoft has entered into a partnership with advertising start-up OpenX, focused on promoting each other's products to their respective customer base.
Under the terms of the multiyear agreement, OpenX will expand its distribution of its technology for delivering ads on websites. In addition, OpenX will promote Microsoft's Content Ads monetization products.
The Content Ads part of the agreement comes after a successful trial Microsoft and Open X began in August 2008, during which OpenX provided invitations to its publishers to test the product.
Microsoft Partners With OpenX On Ad Deal
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