Microsoft Promises 'Ten Times Better' Search

In a move that comes as no surprise to industry experts who've long been predicting a search engine battle between Google, Yahoo and Microsoft, Bill Gates announced at a Sydney media briefing that Microsoft plans to increase its search capability in July. This news comes after clearer labeling of paid search listings. By focusing on relevancy, will Microsoft be able to compete with Google? Discuss the search engine wars on ZDNet Australia as saying, ""It'll be later this year that we actually roll out what's entirely our own back end driving the search." Calling the current search industry remarkably "low-tech," he hinted at a future of search where the engines actually understand the documents they index. Microsoft has already been researching linguistics in preparation for their upcoming transition into the competitive search industry, he said, and by doing this, Microsoft strives to make search "ten times better than it is today." On June 12th, a Microsoft representative announced in a WebProWorld.com and contributes to the Insider Reports with her regular articles and interviews.