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Microsoft Readies Its Google Killer

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During the Advertising Week 2006 conference, Microsoft will debut the global launch of its digital advertising platform, which will encompass platforms from the PC to mobile devices to the Xbox gaming system.

Microsoft Readies Its Google KillerDigital Advertising Solutions business. News of Office Live service. That disclosure included this synopsis of Office Online: Office Online provides the business tools customers need to enhance their productivity. It offers the standard Word, Excel and PowerPoint programs found in the software package, with the additional benefit of downloadable products and services. The current The age of the family sitting around the television to watch one of three channels and see all the ads in commercials has long faded into history. Instead, Microsoft wants to be a single point of contact for advertisers to reach consumers through a multitude of media channels. Only a couple of those channels will be available immediately. MSN and Windows Live, Microsoft's portals for the online community, are the first options for advertisers. Microsoft expects to have options to reach Xbox and the Office Online community soon, followed by Windows Mobile and Microsoft IPTV. The takeaway from Microsoft's announcement is their true cross-platform solution has not arrived yet. While Microsoft's vision offers an encouraging look at the future for online advertising, it is not complete yet. The first step to slaying the Google dragon won't be a spear strike to a vulnerable point, but more of a feint and defend with its

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