Microsoft Recommending Link Exchange Schemes?

Most of the SEOs were amazed by reading the article written by Skip Chilcott, Google’s Webmaster and link schemes:

“…there are some webmasters who get involved in link exchange programs and other build partner pages just for the purpose of cross linking and disregarding the quality of links. This leaves a long term impact on their sites. But the strategy totally violate the set guidelines of Google Webmaster and can also have negative affect on search engine ranking results..”

When the Google is seen stating this, Microsoft is not left supporting its competitor:

“…use of techniques like Live Search index might affect the ranking of your website or even get your website removed from the search index. Settling down for link farms techniques can artificially increase the number of links to the webpage, but it is not genuine…”

Yahoo also believes that sites those are cross linked excessively are consider unwanted and thus, face lack of post. For this, he took advice from colleagues over at SEObook.com