Microsoft's aQuantive Buy: Yipes!

Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving. "When the Lo/Rez machine decides to throw money at a problem, money will be thrown. Usually in the wrong direction." -- Arleigh McCrae has some misgivings about her organization's free-spending ways in William Gibson's Idoru Microsoft will spend $6 billion dollars for aQuantive, which includes Avenue A/Razorfish and a couple of other notable online ad-related businesses. Atlas and DRIVEpm are part of the deal, as noted by