Microsoft's RSS Warm and Fuzzies

PC Magazine Online columnist Lance Ulanoff says he's seen the movie before - Microsoft will swallow RSS. He compares Part of me says Lance is right and another says he's wrong. I do think Microsoft has a motive here beyond just serving users. They want to protect the Windows franchise. On the other hand, they appear to be more open in soliciting feedback from developers rather than writing Microsoft Start. Microsoft's test AJAX-based aggregator. Today the development team embrace and extend the sequel. That's my feeling. The alternative view Lance takes is that Microsoft is wearing a mask to hide its true ambitions. This time, however, they have millions of bloggers to contend with. They weren't around back in 1995. Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Edelman, the largest independent global PR firm.

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