Microsoft Should Invest in Marketing

Microsoft's annual Employee Giving Campaign raises $63 million for various chartiable organizations, and receives almost no media coverage. Meanwhile search engine giant Google donates $30 thousand to Creative Commons, generating 2100 times the media coverage of Microsoft. For the first time in years angry bloggers do not have ammunition to fire at Microsoft. The company's annual Employee Giving Campaign generated $63 million to disperse among deserving charities this year, but do not be surprised if you haven't heard much about it. Apparently philanthropic accolades are strictly reserved for those with the best marketing departments. After Microsoft concluded it's annual Employee Giving Campaign, they announced to their employees and the public that they had raised $2.5 billion for charity since 1983. In 2006 alone Microsoft's employees donated over $31 million of his or her own money to the campaign. In turn Microsoft matches any employee donations, generating a grand total of $63 million for various charities and AIDS research. The Employee Giving Campaign, according to Microsoft's