Microsoft Shows Off Their Fresh Start

How do you improve your position if you are behind your competition? In regards to web-related industries, a site makeover can work wonders for attracting a larger market share, especially if the changes improve site usability. This approach appears to be the one used by Microsoft and their on again, off again sandbox stage, Start.com is Microsoft's answer to the content-rich Yahoo start page; although the content is presented in the simplistic style preferred by Google. In fact, in it's current incarnation; Start.com looks like a nicely meshed version of its two main competitors.