Microsoft Strikes Back at Apple

Microsoft has rolled out three new commercials after $300 million ad campaign starting with two drawn-out ads featuring Bill Gates and Jerry Seinfled. While some thought the ads entertaining and funny, the majority of people (at least those writing about it) were https://www.youtube.com/watch?v=HrmF-mPLybw

https://www.youtube.com/watch?v=7hhVjSbV_oQ

https://www.youtube.com/watch?v=wj5UyZKo2iE

The general response to the new ads is much more positive than it was to the Seinfeld ones. Personally, I think they are an improvement, particularly in getting Microsoft's point across. Another plus is that none of them are four and a half minutes long. I also like the fact that it's a direct response to the Wilson Rothman at Gizmodo says, "Hello Chiat Day [ad agency behind Mac ads] and Apple, time to get some new commercials: you've been out maneuvered! — BLam."

It will certainly be interesting to see how Apple responds to Microsoft's new campaign. Something tells me its going to turn into an ugly mudslinging match reminiscent of any election season. Well, didn't the Mac ads kind of start that anyway?

MG Siegler at
Update: Gizmodo is reporting that though these new ads will be focused on more,