Microsoft Takes 2nd Best, Signs Facebook Ad Deal

Microsoft couldn't score what was easily the advertising deal of the decade with MySpace, but ever eager to make a splash, Blogging Stocks TechCrunch:

Google is generally thought to generate more revenue per page than either Yahoo or Microsoft due to their method of choosing which ads go on top. While Yahoo places the highest bidding ad on top, Google also takes into account the click through rate on individual ads in deciding which go on top. This seemingly simple feature increases revenue substantially, and along with Google's superior search product is the single biggest factor in Google's financial success to date. Yahoo, it is worth noting, is developing a similar system, called Panama, which is Nathan Weinberg writes the popular InsideGoogle blog.