Frequent media stories that aim at pushing Microsoft and Google into an all-out battle royale don't really hit the mark according to Microsoft's CEO.
WebProWorld
If you're walking down a dark street, and a couple of tough guys step out of the shadows, which CEO would you rather have at your shoulder cracking his knuckles and grinning at the muggers, Steve Ballmer or Eric Schmidt?
I'm taking the ex-Harvard turned Microsoft boss. But despite the frequently combative overtones that have come out of Redmond, Ballmer claimed in comments made at a private event in California that the rivalry isn't quite as overheated as some would like to see.
"Let's not focus on Google. The key is, what about the advertising business model? Have we done everything we need to do to drive advertising as a business model?" InfoWorld
Whether Microsoft has its efforts aimed at the market with Google in mind or not doesn't matter. By focusing on Internet advertising, Microsoft and Google will start trading elbows in force sooner rather than later.
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