On the other hand, Sue Bratone Childs, executive vice president and chief marketing officer, EDGAR Online said, “Microsoft's advertising technologies are best in class, and we believe this deal will further enhance the experience of our users by ensuring the advertising they see on our site is relevant to their interests. Furthermore, the addition of our financial content to MSN Money is a strategic expansion of our brand and reach, and a win for consumers and advertisers alike."
This step has been taken by Microsoft to ensure a high quality content network to publishers, so that in the long run advertisers will be in the position to achieve better ROI as compared to what they get currently on Google and Yahoo's Content networks.
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