Microsoft is planning to release an assault on the search advertising industry this coming June, according to the Associated Press. Pulling from the Chinese research leg of the company, the Beast of Redmond aims to add highly targeted and contextual next-generation search marketing technology to its weapons cache to continue its bout against the new nemesis found in Google.
AP reported that 25 percent of sponsored links come from Microsoft's recent testing of adCenter and that in June that percentage will grow to 100.
Yesterday, Microsoft unveiled its adCenter Incubation Lab, shortened to adLab for the time constrained, a joint-effort between MSN's adCenter and
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