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Microsoft to Help Porn Viewers, Hurt Advertisers

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With the next version of Internet Explorer, Microsoft is addressing the growing demand of Internet users for more privacy features in their browsers. Mozilla has had the upper hand in this regard, with Firefox  giving users a convenient "clear private data" option, but Microsoft's plans go even beyond anything Mozilla is doing yet.

IE's new privacy settings, to debut in the forthcoming IE 8, are actually broken down into several different features, all under the "InPrivate" label.
Mozilla has acknowledged that Microsoft has beaten them to the punch for once with these features, but
could pose a problem for the Internet advertising industry, mainly because of the InPrivate Blocking feature. The Interactive Advertising Bureau has even From IE Blog

The response from Dean Hachamovitch, the general manager of Internet Explorer goes: "Today, sites that people don't know they visited are in a position to create a profile about where and how they browse...People should be able to choose whether or not they want to be part of that exchange of information."

Data collectors may be caught with their pants down. It appears porn enthusiasts will not.

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