In an acknowledgment of how relevance in search advertising has been so successful, Microsoft moved to give higher quality ranked ads a better shot at appearing.
Slowly but surely, Microsoft and Yahoo have been moving closer to Google's model of slavish devotion to relevance when it comes to serving ads alongside content. They won't phrase it in those terms, but it's not difficult to see who the target is for online ad success.
Details of the update appeared on the other attributes. The greater emphasis on ad quality has been long in coming from Microsoft, but it isn't too late to be of benefit to the company's adCenter or MSN/Live Search product users.
The move coincides with the formal relaunch of
Found an error or have a suggestion? Let us know and we'll review it.
Suggest a Correction
No comments yet. Be the first to comment!