Companies that offer RSS reader products and services are now in a race against time, as Microsoft prepares RSS functionality within Outlook.
The ubiquitous presence of Outlook as an email client on corporate desktops could lead to the wider usage of RSS feeds by end-users. That shift will come at the expense of the myriad providers of similar services like Pluck and Bloglines due to Outlook's default placement on millions of PCs globally.
A Microsoft product manager for Outlook, Michael Affronti, here.
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Microsoft Ups Stakes In RSS Race
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