Micrsoft on Why UK Advertisers Should Use adCenter

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have competitor."

There are a number of reasons Microsoft gives to use the service that frankly don't really stand out from its competitors, but they do provide some numbers that may stand out to advertisers:

- Our searchers are 51% more likely to convert than the average UK searcher and 61% more likely than that of our main competitor (via NNR UK, Oct-Dec '08)

- Searchers are 32% more engaged on destination sites than the average UK searcher spending 4.37 minutes on average on destination sites (via NNR UK, Oct-Dec '08)

- The MSN Portal has the largest audience in the UK along with millions of engaged users using our Hotmail and Messenger services. More likely to be action-driven searching than mere browsing (via

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