Million Dollar Ideas

Nope, not talking about Oprah and the Pontiac G6. That idea would be worth $7 million. But while I am on the topic, I must give props to Pontiac while noting that marketing coup, I disagree. To me, a marketing coup is when one company implements a new and creative idea at just the right time before its competitors. OK, Pontiac did this, but I'll add that a coup implies more "deft strategic move" and less "budget heft." An example of a million dollar idea in my eyes comes from LinkedIn. Why do I love this idea? * It taps into the social networking craze, even though LinkedIn bills itself as a "professional online networking tool" (good luck with that). * It aligns Red Herring's dot com tech brand with a post dot com tech brand for a credibility boost of sorts. They at least get cool points for it. * It makes good sense. Fast Company's Strategic Public Relations blog. Kevin is Director of Marketing Communications for Strategic Public Relations