Members of the "Few organizations fully realize the potential of their investment in web analytics technology," said Peterson. "Web analytics applications provide truly actionable data that can be used to positively impact an organization's bottom-line but companies need to treat web analytics as a business process, not simply an ad hoc endeavor. My work at Visual Sciences, and my MIMA presentation, revolves around how companies can treat web analytics as a business process and dramatically improve the return on investment."
The event will be held on Wednesday, May 17, 2006 at events page for more information and how to register.
Lee Odden is President and Founder of
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MIMA Web Analytics Seminar
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