Misspellings as Business Names

Nowadays, when choosing a business name, people often choose a name that also happens to be a derivative or a misspelling. How will your business domain be affected?

Why do you have a typo in your name?

Company name is one of the most important aspects of any busines. Flickr
* del.icio.usAnother good tip for picking a domain name is pretty simple: find the domain you are comfortable with, and live with it. Of course, if it follows all the above points, so much the better, but a good rule should be that you need to enjoy the domain, too.

What to do?

When your company only resembles a known word, there may be several things to remember:

* you’ll need to explain to your customers why you have named your business that way (so they’d remember the name through associations)

* your customers will need to get used to your name

* you’ll need to get noticed online, so that people (and the search engines) wouldn’t think that your name is a typo or a soon-to-be-gone abstractionWhen it comes to customers, you need to build experience for them (partly through how Google shows how good you are, how happy your customers are, stay focused on delivering value to your customers and you’ll be fine.

Read more about choosing domains:

* A name game by Guy Kawasaki
* 18 questions your CEO forgot to ask

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