Miva Consolidates Acquired Properties Under One Brand

When companies acquire properties, they usually either change the name to fit their brand, or they let the acquired properties operate under the original name. This allowed the acquired property to keep the name recognition that came it. In the case of Miva.com Miva's NASDAQ page. Commenting about the unification, MIVA CEO Craig Pisaris-Henderson offered these thoughts: "MIVA leverages all our global assets to benefit our customers. We are now one company and one brand with one mission: to help businesses grow. For the more than 100,000+ businesses with which we have relationships, the value of MIVA is truly greater than the sum of its parts." To celebrate the acquistion, Miva redesigned their web site, which now features the following sections: Advertiser Solutions - helps businesses grow their customer base through performance marketing services such as Pay-Per-Click and Pay-Per-Call Partner Solutions - helps publisher partners monetize their web traffic Small Business Solutions - provides intuitive tools to help small-to-medium sized enterprises transact online with a focus towards ROI. While the above changes are normal business operating procedure when companies see a stable increase, one has to question Miva's Comet Systems acquisition. Comet Systems developed the Comet Cursor, a piece of software that's been surrounded by controversy. At one time, Comet Cursor was considered one of the more annoying pieces of spyware available. However, recent Murdok. Visit Murdok for the