Mixcloud Aims to Become "YouTube of Radio"

"We're friends old and new (many of whom met at Cambridge University) connected by our love for radio, problem solving and building exciting new projects," the team says. "It was through this intersection of interests that we realised there's an obvious problem on the Internet that we need to fix - that of connecting radio shows, DJ mixes and Podcasts to listeners."

"We think all these forms of content offer a very similar listening experience - a 'Cloudcast' - that is curated by a human enthusiast or expert," the Mixcloud team adds. "That's the important bit - we've always discovered great new things through people we respect, so we want to help guide listeners to those people more easily."