thinks it will be heading toward somewhere around $1.3 billion in the next four years in the US alone. "As mobile data consumption rises, we expect local marketing to be a big winner," says Michael Boland, program director, Mobile Local Media with The Kelsey Group. "There is a strong correlation between local search and the mobile use case, which will cause a good portion of the ongoing mobile application boom to focus on local."
A few other interesting findings cited in a report from the Kelsey Group include:
- The percentage of mobile searches that have local intent will increase from 28% in 2008 to 35% in 2013.
- Currently there are 54.5 million mobile Internet users in the United States, representing 25 percent of online users.
- Approximately 15% of iPhone applications are local.
These are some interesting numbers to consider, particularly if you look to market your business to a local audience. In a related story, mobile search usage has jumped 14% in a year's time (between '07 and '08)
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