More than free-fourths of U.S. consumers have a positive experience downloading and listening to songs on their mobile phone, and almost a third are willing to accept advertising on their mobile phones in exchange for free music downloads, according to a survey from KPMG and the Mobile Entertainment Forum (MEF).
The survey found 21 percent of U.S. respondents, and 30 percent globally, have purchased songs at least once on their mobile phones in the past year. The majority of the U.S. (84%) and global (66%) purchasers said they were satisfied with the downloading and listening experience.
Consumers also say they are more satisfied with their experience downloading and viewing video clips on their mobile phones. About 11 percent have watched video clips on their mobile in the past year, while 38 percent of users globally have done the same. In both the U.S. and globally more than half of those who watched mobile video clips had a positive experience.
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