Mobile search is increasing in both popularity and frequency in the U.S. and Western Europe.
In June 2008, 20.8 million U.S. mobile subscribers and 4.5 million European mobile subscribers used mobile search during the month, an increase of 68 and 38 percent from June 2007, respectively, according to comScore M: Metrics.
The U.K. had the highest penetration of mobile subscribers using search at 9.5 percent, trailed closely by the U.S. at 9.2 percent.
users increase, the frequency of activity is also growing," said Alistair Hill, analyst,"Meanwhile, the number of U.S. users accessing mobile search has more than doubled as a result of expanded 3G penetration and smartphone adoption, as well as the proliferation of flat-rate data plans. We have also seen a substantial improvement to the mobile search offerings in the U.S. market."
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