Mobile Searchs Future Is Now

More and more, "sometime in the future" is yesterday, and the ubiquitous "New Year's Tech Predictions" lists find themselves rendered obsolete by mid-January. In the news, for real: The Korean Times reports that South Korea's developing a GeoVector press release, president John Ellenby states "Soon users will be pointing their mobile phones at restaurants and getting reviews, pointing at billboards and going to the advertiser's mobile site for shopping, pointing at a movie poster and buying a ticket, playing a game by pointing at [their] friends, the potential is enormous." The potential is enormous. It's the WikiPedia of real life. And what's this mean for SEO/M? Well, here's a scenario: someone hungry, someone in need of a restaurant, just pointed their cell phone at your establishment and got a review. Who wrote it? What's it say? You're probably hoping his/her teeny screen says "a sublime eating experience...not to be missed!" You're probably hoping his/her teeny screen doesn't say "go ahead, eat there. Just put '911' on voice-dial first." If you weren't worried about your online reputation before, well, now you are. More questions: how user-friendly is your mobile site for shopping? How easily can the increasingly fickle Average Search User navigate your site? Are you ready for this? My Probably-Already-Obsolete Tech Prediction for 2006: you better be.