When it comes to the smallest screen, Mobile TV is a hit with males under the age of 35, according to a new study from comScore. The study found that close to two out of three Mobile TV subscribers are male.
Mobile TV was found to be most popular among 25-34 year olds, as they have a high level of interest and acceptance of the medium. Forty-six percent of those who currently subscribe to Mobile TV are below the age of 35, and 65 percent are male. Males were more likely than average to have an interest in Mobile TV, while females were more likely to have little interest.
"While the use of Mobile TV is a growing trend among mobile phone users, its current devotees appear to be the early adopters of new technologies," said Serge Matta, senior vice president of
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