Rich Skrenta feels that it's time for the Fourth Age of Computing is on the way where Google will need to get involved in a new ball game. That new ball game is the Mobile Web.
The Mobile Web has even greater economic potential than the traditional Web as visited by desktop PCs. .. and despite the best efforts of the Mobile Web Initiative, it may not end up as they would wish as Ubiquitous Web. Doesn't that seem a natural evolution to follow? Well natural evolution is fine provided we don't run into a Mobile Persuasion @ Stanford University with its tagline, "Changing people's beliefs & behaviors with mobile technology". Whatever your business or interest, going mobile now will give you a competitive advantage. But going mobile next year will be a desperation move to stay in the game. Don't miss out on this. Mobile is the biggest opportunity going. Where is your business? Where is your mobile strategy?
The fact that Google may have been the winner in the Third Age of Computing is no guarantee of success in a completely changed world. There are already some powerful entities in the Mobile world. Google may already be Hooked on Google (free subscription required) showing Google is leaving Microsoft in the dust, had a sting in the tail.
In brand new areas, like mobile devices that connect to the Internet, Microsoft is holding its own against Google. According to Telephia, a research firm, 3.7 percent of U.S. mobile subscribers are visiting Microsoft's mobile Web sites, compared to 3.5 percent for Google. But even in this area, Microsoft is still No. 2. Kanishka Agarwal, vice president of mobile content for Telephia, said Yahoo is No. 1 with 5.9 percent of subscribers due to the popularity of Yahoo mail.It will be interesting to see what develops during 2007 in this fast-changing Mobile world.
SMM Strategic Marketing Montreal works with business owners and senior management on Internet Marketing strategy and action plans to grow their companies. He is a moderator at the Cre8asite Forums and writes on current issues on the Internet and on the Mobile Web in three blogs, StayGoLinks and
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!