My wife's a fan of Monk, the TV show. And sometimes I can't resist watching Tony Shalhoub nervously, yet elegantly fumble his way through a mystery.
But it was something other than Monk's eccentricities that caught my eye recently.
During one of USA's frequent commercial breaks, a promo played touting the webisodes, blogs, trivia games, etc. found on the Monk interactive website. But I wasn't enticed until I noticed the web address:
monk.usanetwork.com vs. www.usanetwork.com/monk/.
Not to mention it's easier to remember. The keyword that's in people's minds (Monk, again) comes first. Add your domain name and you're on your way. Much easier to remember than some long, drawn-out URL. "www what? Was it slash monk or slash monk dash tv? Oh, forget it." These are the wrong roads that your online clientele can easily get lost down.
So if you're thinking of expanding your website, and have content that seems to stand alone or has its own unique identity (graphics, product offerings, etc.) check into using a subdomain. It's easier than you think.
Now if only Monk's subdomain didn't redirect to another URL. But let's focus on one clue at a time.
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Monk Finds the First Clue to Subdomains
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