Moonves: Digital Media Helps Primetime

Despite the contention that more Internet usage equals less time in front of the television, CBS has found more online connectivity equals more engagement with lucrative primetime broadcasts. This has been driven by several factors. Greater adoption of faster Internet connections by people enabled CBS and other content providers to push the limits of their offerings. As more of this audience becomes aware it can enjoy a streamed video option, the more likely people will give them a try. From there, it's a short step to the television to watch the program (and its ads) at its regularly scheduled time. Tag: Add to Del.icio.us | Digg | Reddit | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.