Not long after we Demos has been talking about a study that suggests that social media is in fact good for businesses. I'm still sticking with the "it depends on a number of variables" theory, but the Demos info is worth taking a look at either way.
Demos basically takes the position that employees who abuse their social network privileges should be under stricter watch. Productivity has of course been one of the biggest concerns regarding social media in the workplace, but according to Demos, it could actually have the opposite effect. Bradwell noted that it can build closer links with ex-employees and customers to boost productivity.
When it comes down to it, this is an issue that will continue to be debated, mostly because there's no concrete way to measure the productivity (or lack thereof) against whether or not the time used would be better spent doing something else. There's no doubt that there are plenty of potential benefits for businesses using social media, but bosses are going to have a hard time being convinced without seeing concrete results.
More Fuel for the Social-Media-At-Work Debate
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