Journalist's use of online resources to cover news stories continues to be more extensive then believed by public relations professionals, according to a study by Bulldog Reporter and TEKgroup International, Inc.
For the second year in a row the findings again reveal the greatest change in journalism practices because of the Internet is the ability to access corporate news and contact information online 24 hours a day. Close to half of all journalists report visiting a corporate Web site or online newsroom at least once a week, with 87 percent doing so at least once a month.
About a quarter of journalists still do not cover blogs, but more than 29 percent regularly read five or more blogs to research topics, compared with about 25 percent a year ago. Nearly three-quarters follow at least one blog regularly, compared to 70 percent a year ago.
More journalists are visiting social media sites with over three-fourths using social media to research stories, compared with about 67 percent last year. Almost 38 percent of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28 percent last year. Over half (53%) of journalists now say they visit a social media site like
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