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More Linking Strategies To Consider

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In my Greg Boser of WebGuerilla.com offered a number of tips that can help you acquire quality links to your site. For instance, it is important to research which sites are succeeding, search engine-wise, in the field you are targeting. The obvious way to do this research is by using the various search engines. Conduct the necessary key phrase searches and see which sites are ranking well. In a CaRP script. According to the site, the CaRP script will "convert RSS feeds into fully customized HTML & display them on your website." Software developers should also submit their products to the various software distribution sites. These sites will provide a link back to the developer's site, something that is obviously desired by webmasters. These tips provided by Greg can go a long way toward improving a link acquisition campaign. Additionally, the Q and A session provided a few nuggets of valuable information, while also shedding light on how these SEM providers actually feel about certain search engine features. First off, if you would like to perfrom a backlink check to see which sites are linking to yours, to a man, the panel suggested not using Google to do so. The feeling is Google's backlink checking feature is about as accurate as the PageRank score on the Google Toolbar. If you would like to perform such a test, the panel suggests using Yahoo, which is known to show much more accurate results. Concerning the PageRank green bar score, Boser indicated the score users see is actually over 3 months old... making it not a very accurate tool if that is indeed the case. SearchEngineWatch's Chris Sherman was even more direct calling the Google Toolbar PageRank score "fiction". The theme I took from this session is that deep linking is imperative and quite beneficial, search engine-wise. One last piece of wisdom I will leave with comes from the esteemed latest search news

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