Twenty-three percent (58 million) of all U.S. mobile subscribers say they have seen advertising on their phones in the past 30 days, according to a new report from Nielsen.
Half (28 million) of all mobile users who remember seeing a mobile ad in the last 30 days say they responded to the ad in some way. The number of mobile user who recalled seeing mobile advertising between the second and fourth quarters of 2007 rose 38 percent (from 42 to 58 million subscribers).
Teen mobile users (ages 13-17) were the most likely demographic to remember seeing mobile advertising (46% recalled seeing some type of mobile ad, compared to 29% of all mobile users).
Asian-Americans and African-Americans are more likely to recall mobile advertising (42% and 40%, respectively) than all mobile users. Out of those who saw an ad 26 percent responded at least once by sending an SMS text-message, the most popular ad response.
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